About Our Genesis

Hammajang was formed out of frustration. Frustration that there were no cool boardshorts out there for boys. Sorry, but I don't want my son in a baggy pair of swim trunks with lobsters all over them. Thanks, but no thanks. Frustration quickly turned into a dream. A dream of a boardshort and apparel line for boys that was well designed, thoughtfully created and flat out cool. The dream turned into a company and Hammajang was born.

My name is Alex Waidley, I am the creator and owner of Hammajang. As an LA native, the memories of my childhood and the history of Los Angeles are constant inspirations for me: running barefoot over scalding hot asphalt on 98 degree days, Venice beach in the 60's, the pool skaters of the 70's, the sound of the ice cream man, the Red Hot Chili Peppers. 

You can find out more about the name here, but essentially we chose the name Hammajang since it was the most commonly used adjective in our home. It means disorderly or messed up. We felt like it summarized boyhood pretty well.

Thanks for being here and embrace Hammajang.